FROM:  David Sho.

 

Our humble roots trace back to the winter of 2011.

It was the first time I saw a large flocked Christmas tree in the lobby of a downtown hotel. Decked with comforting white lights and snow-themed décor, it took me back to treasured childhood memories.

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Intrigued, I began looking for ways to replicate the effect at home. To my surprise, I found no stores, no online information—nothing about getting flocking at home. So, I decided to create my own. That’s when our first product, SnoFlock, was born.

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We officially launched SnoFlock in our little eBay store in 2014, and from there, it became a bit of an at-home sensation. We gained instant popularity with DIY enthusiasts and bloggers for its wondrous appeal: you simply shake this powder from a sifter, spray it onto your tree with water, and presto—snow-flocked tips and branches.

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Ever since SnoFlock, we’ve become increasingly tied to the nostalgia of Christmas. In 2015, we decided to name the company Season’s Reflection, a name inspired by my efforts to reflect the warmth of past seasons. Thus, we became increasingly focused on the little things that brought the charm of yesteryear back to the holidays.

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By 2016, our family had had enough of harsh white LED Christmas lights. They hurt the eyes and were far too yellow or pink—more akin to a runway strip than charming Christmas lights. That’s when we decided to bring back the vintage glow! Starting with extensive research into LED technology, we soon realized that achieving pure warm LED light is no simple feat. It requires a perfect harmony of elements, such as phosphor and blue light emissions, to create a perfectly balanced, rich, warm glow. So, we created our very own LED, which became the hallmark for our new mini light strings.

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In late 2018, we began working on making our LEDs economical enough for mini light strings and bulbs. It took years of discussions with manufacturers and suppliers to convey the vision we were after: warm, rich colors in classic, traditional light strings. We wanted that vintage glow.

It wasn’t until 2021 that we finally found a company that understood our vision. With their expertise in manufacturing, they helped us finalize our line of Yule Multi and VintaClear LED Christmas lights. When we first wired up a string with all the elements and plugged them in, we knew we had captured the Vintage Glow. It was VintaGlo.

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Officially launched in the fall of 2023, VintaGlo is the newest member of the Season’s Reflection Co. family. We continue to seek out more yesteryear charms and Christmas delights to revive with true impressions of their former best selves. (Internally, we coined this mission: improve perfection, but without notice.)

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The future holds many more reflections. Our story is still being written, but for now, we thank you for all the support we’ve received throughout the years. We cannot wait to show you what we have in store!

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Warmest Merry Christmas to you and yours,